Privacy Policy
Last updated: 1 January 2026
1. Who We Are
Heimdell Tech AI Ltd ("we", "us", "our") is a company registered in England and Wales (Company Number: 16478408). We provide local SEO, AI automation, and digital marketing services to businesses in Preston, England, and the wider UK.
Contact:
- Email: andrew@heimdell.tech
- Phone: +44 7447 804597
- Address: 11 Lower Croft, Preston, England PR1 9DJ, United Kingdom
For the purposes of UK GDPR, we are the data controller responsible for your personal data.
2. What Data We Collect
We collect and process the following types of personal data:
2.1 Information You Provide
- Contact form submissions: Name, email address, phone number, business name, service area, and message content
- Phone calls: Call recordings (where disclosed), callback details
- Chat interactions: Conversations with our AI chatbot or receptionist
- Email correspondence: Content and metadata of emails you send us
2.2 Information Collected Automatically
- Technical data: IP address, browser type, device type, operating system
- Usage data: Pages visited, time spent, referral source
- Cookie data: See our Cookie Policy section below
3. How We Use Your Data
We use your personal data for the following purposes:
| Purpose | Legal Basis (UK GDPR) |
|---|---|
| Responding to enquiries and providing quotes | Legitimate interest / Contract performance |
| Delivering services you have purchased | Contract performance |
| Sending service-related communications | Legitimate interest |
| Improving our website and services | Legitimate interest |
| Marketing communications (only with consent) | Consent |
| Complying with legal obligations | Legal obligation |
4. Cookie Policy
Our website uses cookies to improve your experience. Cookies are small text files stored on your device.
4.1 Types of Cookies We Use
| Cookie Type | Purpose | Duration |
|---|---|---|
| Necessary | Essential for website functionality, security, and cookie consent preferences | Session / 1 year |
| Analytics | Help us understand how visitors use our website (e.g., pages visited, time on site) | Up to 2 years |
| Marketing | Used to deliver relevant advertisements and measure campaign effectiveness | Up to 2 years |
4.2 Managing Cookies
When you first visit our website, you will see a cookie banner allowing you to:
- Accept all cookies
- Accept only necessary cookies
- Customise your preferences
You can change your cookie preferences at any time by clicking the cookie settings button in the bottom-left corner of the page, or by clearing cookies in your browser settings.
5. Data Sharing
We do not sell your personal data. We may share your data with:
- Service providers: Hosting, email, CRM, and analytics providers who process data on our behalf under contract
- Professional advisers: Accountants, lawyers where necessary
- Legal authorities: Where required by law or to protect our rights
All third-party processors are required to handle your data securely and in accordance with UK GDPR.
6. International Transfers
Some of our service providers may process data outside the UK. Where this occurs, we ensure appropriate safeguards are in place, such as:
- UK adequacy decisions
- Standard contractual clauses approved by the ICO
- Binding corporate rules
7. Data Retention
We retain your personal data only for as long as necessary:
- Enquiries: 2 years from last contact (unless you become a client)
- Client records: 7 years after contract ends (legal/accounting requirements)
- Marketing data: Until you unsubscribe or withdraw consent
- Analytics data: Aggregated and anonymised after 26 months
8. Your Rights
Under UK GDPR, you have the following rights:
- Access: Request a copy of your personal data
- Rectification: Request correction of inaccurate data
- Erasure: Request deletion of your data ("right to be forgotten")
- Restriction: Request we limit how we use your data
- Portability: Request your data in a machine-readable format
- Objection: Object to processing based on legitimate interests
- Withdraw consent: Where processing is based on consent
To exercise any of these rights, contact us at: andrew@heimdell.tech
We will respond within one month. There is no fee for most requests.
9. Data Security
We implement appropriate technical and organisational measures to protect your data, including:
- HTTPS encryption on all pages
- Secure hosting with regular backups
- Access controls and authentication
- Regular security reviews
10. Third-Party Links
Our website may contain links to external sites. We are not responsible for the privacy practices of those sites. We encourage you to read their privacy policies.
11. Children's Privacy
Our services are not directed at individuals under 18 years of age. We do not knowingly collect personal data from children.
12. Complaints
If you are unhappy with how we handle your data, please contact us first at andrew@heimdell.tech.
You also have the right to lodge a complaint with the Information Commissioner's Office (ICO):
- Website: ico.org.uk
- Helpline: 0303 123 1113
13. Changes to This Policy
We may update this Privacy Policy from time to time. The "Last updated" date at the top will reflect the most recent version. Continued use of our website after changes constitutes acceptance of the updated policy.